Live Not Just Survive

lacigreen:

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victoria’s secret is pulling a “love your body” marketing campaign

isn’t that just frickin cute?

victoria’s secret

the underwear company that is famous for irresponsibly reinforcing unrealistic and harmful expectations of people’s bodies.  the same company that only stocks clothing, bras, and underwear so long as you fall within their range of *acceptable* body sizes.  the same company that only uses models of a very specific height, weight, hair style, facial structure, and breast size.

the last thing any of their shitty advertising has ever told me is that i should “love my body”.

*yes, it is a promo for the “body” bras - and they are appropriating body positive marketing advertising to sell them.

1. I’d much rather have ANY company promote a “love my body” campaign than none at all.  Dove started a positive body campaign and they are still scrutinized because their owner, Unilever, also owns Axe, among many other companies.  I am all for companies creating a campaign for everyone to accept themselves.  
2. It is the media, of course the models are going to portray a specific look.  They are selling beauty products.  In order for an advertising campaign to be successful, the images/models must reflect the products characteristics.  Victoria’s Secret overall sells sexy lingerie and there specific ideal of beauty.  Beauty-relevant products are going to use stereotypical beautiful models (tall, skinny, big boobs, etc).
3. EVERYTHING is Photoshopped.  In no way, shape, or form are these bodies 100% real.  Ever.